This isn’t a comprehensive article on the art of typography, it’s more of a “quick tips for better type design” kind of thing. I don’t like to use the word “rules”, because it makes people think they will go to jail for breaking them. I prefer the term principles, because they are a guide to help, not hinder you from great looking design. Remember these aren’t set in stone, they are suggestions, but as they say, “You first have to know the rules before you can break them”
Too many type faces
One of the biggest mistakes that people make, is to use too many typefaces and styles. Try to limit any piece to 2 or 3 different type faces and styles. This means that the body should all be one font and size. Choose one header and stick to it, maybe a subhead as well. Don’t be afraid to make the fonts very different from each other. Using 2 very similar fonts can look like you made a mistake and accidently chose the wrong font.
Consider keeping color, spacing etc, consistent or it looks like drunk flies walking all over the page.
Design Challenge 13 winners and Finalists announced I’ve been busy this morning (and this weekend), going through all the great entries we just received for our contest. There were so many good ones, it was hard to choose only 30 finalists. Every year we have our big design challenge and the entries are always great. … Continued
The confetti and streamers have long been cleaned up from last years Adobe Creative Cloud party. It’s been a year since Adobe went all-in with the Creative Cloud. This is where you get regular updates, rather than waiting 18 months for a new version. CC can be installed on more than one computer and activated on 2 of each. … Continued
So, way to start the year! I just got back from Hawaii on Saturday night, then off to AZ on Sunday Morning. I’m getting ready for day 2 at the Phoenix Convention Center. Imaging USA is the PPA (Professional Photographers Of America) national trade show. They have a number of other regional shows, but this … Continued
