Logo Design in Adobe Illustrator and Photoshop

with Ali Sabet

Rapidly Create Corporate Identities

Rapidly create Logos

It’s been said that logos and corporate identities are the most difficult things to design. This doesn’t have to be the case. Your host, Ali Sabet will show you how you can rapidly create logos and brands with confidence. Once you use Ali’s Hypercreative Method of creating logos, you will never be bogged down again in your creative process.

You will learn how to come up with a strong concept and develop it into a final, scalable logo. Discover the process and workflow to create logos that you can sell to your clients or use for your own purposes. The tools used are Adobe Illustrator and Photoshop.

This fast loading DVD ROM contains 1 hour of sharp video. The advanced interface allows the user to instantly jump to any of the lessons with complete control over the playback including full screen. All the lesson files are included, so you can follow along at your own pace!

Logo Design Introduction

Introduction

Brainstorm

Learn how to create concepts based on a few different brainstorming techniques. Develop skills in rapid mind-mapping and creative association.

Visual Concept Development

Learn how to convert your metaphorical and verbal ideas into visual translations. Learn how to create simple effective icon sketches based on your brain storming sessions.

Convert Concept Sketches to Vectors

Learn how to convert your metaphorical and verbal ideas into visual translations. Learn how to create simple effective icon sketches based on your brain storming sessions.

Logo Typography

Learn how to select the best typeface for the identity that matches the brand message. Learn how to kern the typeface and make minor adjustments to create a more professional look.

Logo Placement and Hierarchy

Learn how to make the icon and typeface work together. Learn how to create the perfect balance between the icon and typeface by understanding elemental hierarchy. Learn how to place the typeface in accordance to the icon.

Final Thoughts

Final Thoughts on Logos

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