Adobe is extending an offer to Apple Final Cut Pro and Avid owners who can save 50% off a full unit of Adobe CS5.5 Production Premium or a full unit of Premiere Pro CS5.5. To learn more about this offer, go tohttp://www.adobe.com/products/premiere/switch.html.

Adobe knows you built your career and business around video editing, so you can’t compromise on your toolset. Adobe CS5.5 Production Premium allows you to enjoy a fully-featured professional editing workflow and offers many benefits such as,

- Timesaving integration between Premiere Pro and After Effects and Photoshop.
- Powerful editing performance that provides real-time effects and color correction/color grading, accelerated rendering, and superior multilayer performance.
- Broad native format support: Import and export virtually any format and even FCP 7 projects, and skip time-consuming transcoding and rewrapping processes when working natively with file-based and DSLR footage.

You’ll find the learning curve easy, thanks to Final Cut Pro and Avid keyboard shortcuts in Premiere Pro and many UI enhancements so you can edit the way you’re used to.

Use the “SWITCH” code on adobe.com Store to take advantage of the savings. Offer expires September 30, 2011.