View Full Version : Brochure Design Concepts
10-17-2003, 07:16 PM
I am currently designing a brochure for a client and she asked me to come up with three different design concepts so she can choose, pretty standard operations.
Anyway, I just want to get your opinions on each and see which you all would choose. Keep in mind these are just concepts to get the overall "feel" of the whole brochure.
I will, of course, let you know which she chooses.
concept #1 (http://www.divingtank.com/images/irishway_mock01.jpg)
concept #2 (http://www.divingtank.com/images/irishway_mock02.jpg)
concept #3 (http://www.divingtank.com/images/irishway_mock03.jpg)
10-17-2003, 07:59 PM
i like #2 kinda trendy but easy on the eyes
10-17-2003, 08:10 PM
#2's definitely my fav...
10-17-2003, 08:42 PM
I like #2 best, but would make to color on the left more (Irish) green, its a bit on the blue side
Ilke #1 as well, its a nice clean design
#3 is my least fav, cause the color doesn't tell me anything, so this is probably the one thee client will choose, they usually always choose the worst one. :)
Good work though Scott, I alway enjoy seeing your layout work because you excercise disipline with your white space and fonts.
10-17-2003, 09:34 PM
id have to say #2 looks the best good job on it.
10-17-2003, 10:15 PM
I like number 1 very clean and tidy :)
10-17-2003, 10:37 PM
Im for number one. Again, its all clean and spic & span. Needs no polishing.
Number 3 just isnt my style at all, cant say how it isnt, but it isnt.
Number 2 is better than 3 by far, but not as visually appealing as number 1.
Good job though all round!
10-18-2003, 02:37 AM
thanks for all the feedback folks, this is why I keep coming back.
In case you were wondering, heres what I think, although my opinion really doesnt matter because this is a client project.
I like #3 best because I used some geometric elements as well as keeping it simplified. I like #2 but I JUST did another brochure in the same mode (which the client really liked) so I dunno how I would feel about doing another one in the same style. #1 is nice too, I like the colors but it seems to lack a personality.
I wonder what #3 would look like done in cool colors. Still, I like the celtic symbols and I think those would work better in warm colors since they are historical/cultural which are general associated with tan, brown and reds.
One thing I had to consider is that they plan to use this brochure for a number of years, basically until the photos become outdated. This means that I cant make anything to trendy or stylish because it might look "so 2003" a few years down the line. Also, as a general rule, edgier designs are harder to get client approval, its an age thing really. It will be interesting to see what they say.
10-18-2003, 03:25 PM
I guess I will jump in./ I am with Colin in liking #2 and.......... the castle section to the left. It seems so dark as if there is an evil lurking inside, not an image you would want to portray I wouldn't think unless you were after the mysterious side of Ireland, which might be an interesting concept.
Maybe working it with a warmer color. On #1 I really like the screened back image of Ireland. It gives the piece a quickly recognizable target.
Since the shelf life of the project is going to be for an extended period of time, I would not use images with people. It shortens the time period, especially if the people in the picture are recognizable figures....... clothes have a tendency to date a piece as well as hair due to styles of the era, although that is not as true now as it was 10 years ago.
This is what I would do. (and thank you for the opportunity to critique) No. 2 is very busy with the structured boxes. It drives home a feeling of containment and restriction. What if you would leave the top as is, including the castle (this offering a feeling of both sides of the mysterious Ireland) delete the section starting with the people down and replace it with the freeform figure of Ireland from #1 fading it into the top half so that it does not appear to be split,. include your celtic symbols in the same colors as they are in #1.......... Keep the pic of the cliffs as is. That will rid the piece of restriction and keep the feeling of mystery that Ireland is about. This will also add to the desire of the individual to find out more about your program and Ireland.
I would also center your major points of text rather than position left.
Sorry about #3 but it takes me back about 20 years.......... I cannot explain it. Purely a matter of personal taste, as is most art.
Once again, Scott, you have shown your excellant taste in design. Choices in images, fonts and layout are all very tasteful. I would think your client will come out of this very satisfied. It will be interesting which style they choose. Good Luck!
10-18-2003, 11:25 PM
the brochure will probably be used for 3 years or so. The inside will have lots of photos of smiling kids in 2003 clothing so there is no avoiding it, sucks I know.
I want the client to get back to me already so i can start Quarking it up and get moving.
10-18-2003, 11:39 PM
I love the design of #1. It's subtle and attractive. When I think of Ireland, I think of history so #2 doesn't work for me even though it's a very nice layout. #3 jumped out at me. It's the one I'd pick up off the rack.
10-19-2003, 09:14 PM
Id have to go with #3. Although I like the design of #2, if I were to see it on paper as a brochure its probly not the first thing I would pick up. I think that #3 is the most "user" friendly. #1 just doesn't really apeal to me...
10-20-2003, 01:21 AM
all of them are nice. 1 is good nice and clean. 2 is good but again to trendy. 3 reminds me of Mr. Rogers. I don't kno y but maybe it's because it seems a little old fashioned. I think it would probably work best in the long run because its been proven effective before. I would personally pick number 1. It provides a bit of style and a good solid design. Any of them would work though.
10-20-2003, 05:04 PM
i like 2 best
1 is nice, but i think the castle is overly saturated with blue, otherwise thats good
3 is boring and dosent make me think of ireland
10-22-2003, 02:24 AM
The client has chosen #2, mainly because it is hip and modern and will attract high school students.
She says design #3 would be very nice for some of their other programmes but not for this one.
Im gonna get to work on the inside layout, should be fun.
10-22-2003, 02:30 AM
Congrats, Its always good when a client is happy
10-22-2003, 03:47 PM
Good job Scott......... :)
11-03-2003, 08:12 AM
Great job! #2 looks best! :)
11-03-2003, 08:54 AM
Yup, #2 looks best, but I don't like how on the first picture, the "green" (look at all us Norwegians with amazing skills in english! :P) picture is sort of divided with the white line. Same on the picture of the cliffs on the bottom. Also, the first word of the url might be a little hard to read, but that might just be me :)
Other than that, very nice!
And I know it's finished and all, I'm just pointing that out ;)
[Edited on 3-11-2003 by Julie]
11-03-2003, 03:14 PM
yeah i like 2. pic cuz it's more clear so people can see what they looking at.
and it's simple.
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