Looking for some c&c

[DJRickerB]

Just finished this for an ad flyer for a friend.
Honest opinions would be appreciated

Distinctive Concepts (http://mysite.verizon.net/vze4npr7/images/DCcopy1.jpg)

[Edited on 14-10-2003 by DJRickerB]

[Viika]

wow it's nice, very 'vroo00om!!'

but took ages to load so please take it off the screen, the link is working just fine :)

:D

[mkeefe]

I like it minor detail though, the hummers right tire has a blackish burn on it, you may want to fix that. Oh I am using a broadband connetion and it did take some time to load.

Oh optimize it casue the pic is 500k

[Edited on 14-10-2003 by mkeefe]

[Viika]

the max size is 60Kb
(just to remind)

[DJRickerB]

sorry.

[gimpy]

In advertising the most important thing on a add like that is balancing your image is very well balanced untill I cam to the web address. You might had placed it under the company name in maybe a silver style. anouther thing is that is important in advertising is what grabs the attention of the peple reading it. using the glow around the text on the top right drew my attention away from the site address and also the company name its self. In all remember that for next time but even so that looks pretty awsome :D

[scottperezfox]

When I first saw the flyer appear I said "whoa" and jerked my head back. Not because I was in awe but just because I was having a sensory overload. There is way too much going on here!

The main thing is the text effects. I think a far better method would be to limit yourself to one or two text effects (chrome, drop shadow, bevel, etc.) and stick to them. There is nothing wrong with having all the text look the same, in fact its generally easier to read.

You shoud make the company name more apparent. I think it gets lost next to the long list on the right and the photos. It might be a good idea to put the web address right near the name and feature it as well.

The main photos are nice and sharp but the funky border is distracting. A simple black stroke and drop shadow can be so effective. The background images are a little to dark making the text hard to read. Try making them lighter, perhaps one-color. Generally, if there is text above an image, it shouldnt be more than 20% opake (spelling)

That's just about all. Hope your not offended at all, just offering my critiques.

[Phil_The_Rodent]

Three times I've glanced at this, and three times I didn't want to read it.

Let's look at your strategy.

First, is this being output professionally? Yyou have a lot of ink coverage here. This would be hell off an inkjet. Will this bleed? This would be an expensive piece to go offset: 4 colours, bleed, probably hit it with a gloss varnish. Have you checked your gamut range?

That being said...

What is your message?

FIRST: Say it once, say it clear, say it with style. I can't find the message here. How does whatever this is apply to ME?

SECOND: Support the first claim. You know, even trying to type this and refer to the piece I don't want to read it. I leave this up to you.

THIRD: LOSE the uppercase. It's terrible to read. People read in shapes, not letters. A list in uppercase is inacessible and therefore a complete waste of space.

Fourth: Why did you brighten the areas around white letters? You've not only reduced the nice contrast, but distracted the reader from actually reading whatever is glowing there (again, I don't feel like I want to read the content).

If the communication is the images, then take everything out but the images. If it's the words, then you focus should be on the words. Never mind the snappy images. Focus on your communication first. Everything else is secondary.

[Ashworks]

to flashy, loose all the glows. Its a good start. If i were you, id go back and simplify. Because right now its trying to make up for the lack of... i guess... simplistic style with glowing lights, and its no working.

[scottperezfox]

what might help is if you went back to square one and did the flyer in black only. Then add some grays, then add one color and see what you can do. Thats what I had to do back in the day when I was in graphics class, it helped.

[AirCav]

c&c = ???

[UniqueDesigns]

keepo the chrome and get rid of everything else

[vykacet]

I work in Advertising so i'm gonna give you my advertising point of view, though i'm sure much of what i'll say doubles over with graphic design common sense..

the flyer has no visual hierarchy. there's no one point on the page that first grabs the viewer's eye to tell him where to go. there are six elements on the page: the headline, the hummer, the text next to the hummer, the viper, the text next to viper, and the website. they're all fighting for attention, with their glowing and embossing. you need to decide first if all that text is necessary, and if so, you need to present it in a way that is more pleasing to the eye. otherwise people will not take the time to read what is on the flyer.

the background is cool, but i think it could stand to have its opacity dropped a little. i feel it fighting for my attention when i try to read the text. make it more subtle.

it's a good start, but needs simplification.