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kiwicolin
08-26-2008, 04:31 AM
Adobe Unveils Photoshop Elements 7 and Introduces Photoshop.com Membership

New Photoshop.com Membership Boosts Capabilities of Desktop Experience

SAN JOSE, Calif. - Aug. 26, 2008 - Adobe Systems Incorporated (Nasdaq:ADBE) today announced Adobe Photoshop Elements 7 software with new Photoshop.com membership, a milestone release of the No. 1 selling consumer photo-editing software*. Available for Windows, Photoshop Elements 7 makes it quick and easy to organize, edit, create and share amazing photos with others by leveraging the editing power of Photoshop software, the professional standard for image editing. For the first time, Photoshop Elements 7 customers will have the option to sign-up for one year of membership on Photoshop.com, extending the capabilities of the software by providing helpful templates and creative tutorials delivered on a regular basis. Other benefits include: automatic online backup and storage of photos and videos, access to photos and videos from virtually anywhere, and interactive options to share memories with great impact.

In addition, Adobe today announced Adobe Premiere Elements 7 software, a complete video-editing solution (see separate press release). Available separately or together in a single retail bundle package, Adobe Photoshop Elements & Adobe Premiere Elements bundle give photo and video enthusiasts everything they need for a complete digital imaging experience.

"With Photoshop Elements our ultimate goal is to give people the ability to tell personal and high-impact stories with their photos," said Doug Mack, vice president and general manager of Consumer and Hosted Solutions at Adobe. "We strike a balance between editing punch and ease, so a user doesn't have to be a pro to produce impressive results. The new Photoshop.com membership takes Photoshop Elements to the next level - extending beyond the desktop - by giving our customers access to their photos and videos from virtually anywhere, providing secure backup, delivering inspiration to fuel creativity and enabling users to keep the photos and creations they share fresh and exciting."

Create Picture-perfect Photos with Powerful yet Intuitive Editing Tricks

Photoshop Elements makes it easy to tell amazing stories through memorable photos. The new Scene Cleaner, based on Adobe's innovative Photomerge technology, creates the ideal photo by letting users simply brush away unwanted subjects, such as tourists in a vacation shot who may be impacting the main subject of the photo. The new Smart Brush helps users apply incredible effects to a specific area of a photo with a single stroke, making it a snap to improve lighting and add rich textures with access to more than fifty sophisticated effects. Common editing tasks, such as whitening teeth or brightening blue skies, are a breeze to fix with the one-step Quick Fix tools. Surfaces can be softened while retaining edges and details crisp with a new filter ideal for portrait shots. Also, a new selection of Online Albums, based on Adobe Flash technology, offers users a richer interactive experience.

New Membership on Photoshop.com Inspires Users and Keeps Them Connected

Users can push their creativity even further with Photoshop.com membership, offered in two levels, Basic1 and Plus2. For those who want fresh, creative project ideas delivered straight to the desktop, the option to purchase an annual Photoshop.com Plus membership guarantees inspiration will come on a regular basis in the form of new tutorials, seasonal artwork, themed templates and more. In addition, Photoshop.com Plus membership provides 20GB of storage - enough for 15,000 photos, four hours of DVD-quality videos or a combination of both. Online back-up keeps memories safe from computer failure or natural disaster, with access from anywhere, via a personal account linked to the software. Photoshop.com Basic membership can be experienced for free, providing 5GB of storage, access to photos and videos virtually anywhere and online photo sharing in a fun interactive environment.

Photoshop.com members also will be able to upload photos directly from a mobile phone. The addition of Photoshop.com Mobile beta, a rich Adobe Flash® based mobile application, offers camera phone users the easiest way to upload, share and access photos using their Photoshop.com account. Photoshop.com Mobile runs in the background and allows consumers to take photos, send messages and run other applications while pictures are being uploaded to their Photoshop.com account. To learn more about Photoshop.com Mobile and for a list of supported phones, visit www.mobile.photoshop.com.

More information about Photoshop.com membership can be found at:
www.adobe.com/products/photoshopelwin/membership/.

Pricing and Availability

Adobe Photoshop Elements 7 and Adobe Premiere Elements 7 for Windows will be available in local retail outlets such as Best Buy, Circuit City, Costco (Photoshop Elements 7 only), Office Depot, Office Max and Staples in October 2008. Consumers can pre-order the products at www.adobe.com, www.amazon.com, www.bestbuy.com and www.costco.com. The products will be available separately for US$99.99. Photoshop Elements 7 & Premiere Elements 7 bundle also will be available for US$149.99.

Photoshop.com Plus membership will be available for purchase from within the products for US$49.99 and Basic membership can be experienced for free. Information about other language versions, as well as pricing, upgrade and support policies for other countries is available at www.adobe.com/go/photoshopelements. Photoshop.com membership is available in the U.S. only.

*Source: The NPD Group / Retail Tracking Service (April 2002 to April 2008) based on units sold (North America).

1. Photoshop.com Basic membership does not require the purchase of any Adobe product, including Photoshop Elements 7 and Premiere Elements 7.

2. With Photoshop.com Plus membership, annual membership terms apply.

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information - anytime, anywhere and through any medium. For more information, visit www.adobe.com.

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Adobe Launches Premiere Elements 7 with Photoshop.com Membership

New Version of Best-Selling Consumer Video Software Extends Capabilities to the Web

SAN JOSE, Calif. - Aug. 26, 2008 - Adobe Systems Incorporated (Nasdaq:ADBE) today announced Adobe Premiere Elements 7 software with new Photoshop.com membership. Available for Windows, this landmark upgrade to the No. 1 selling consumer video-editing software* features easy to use movie making options so users can create compelling stories in minutes, while also offering opportunities to grow and stretch their editing abilities. For the first time, Adobe Premiere Elements 7 customers will have the option to sign-up for one year of membership on Photoshop.com, extending the capabilities of the software by providing new movie themes, sound effects, music, overlays, menu templates and helpful tutorials on a regular basis. Other benefits include: automatic online backup and storage of photos and videos and access from virtually anywhere.

In addition, Adobe today announced Adobe Photoshop Elements 7 software, a complete photo-editing solution (see separate press release). Available separately or together in a single retail package, Adobe Photoshop Elements & Adobe Premiere Elements bundle give photo and video enthusiasts everything they need for the complete digital imaging experience.

"With the explosion of video on social networking and sharing sites, it should be quick, easy and effortless to transform raw video into polished movies worth showing off via YouTube or your own website," said Doug Mack, vice president and general manager of Consumer and Hosted Solutions at Adobe. "Premiere Elements 7 gives users Hollywood techniques to do just that, with virtually no effort required. The addition of Photoshop.com membership provides cinematic inspiration and the ability to set up screenings anywhere of videos packed with knockout effects."

Transform Video Clips into Hollywood-Style Movies in Minutes

Adobe Premiere Elements 7 allows people to produce their own blockbuster with no experience required. The software intelligently analyzes each movie clip (including those in the newly-supported AVCHD format) for quality, number of faces, sound and more. It then applies Smart Tags so users can quickly find the best clips in seconds. InstantMovie creates professional-looking movies with a simple drag and drop of a theme onto a series of video clips. It adds a package of music, titles and transitions based on a theme such as birthday, wedding or extreme sports.

With new Videomerge, users can exercise their imagination by creating videos that make it appear as if they're performing on stage at a concert, standing in front of a popular tourist attraction or walking on the moon. Videomerge allows users to easily create a "green screen" effect and automatically place themselves within the scene, without requiring any prior video editing skills or knowledge.

Users can display their finished movies on high-quality DVD or high-definition Blu-ray Disc, on any screen from a mobile phone to an HD flat screen TV, or upload directly to YouTube from within Premiere Elements.

New Membership on Photoshop.com Offers Inspiration and Access Virtually Anywhere

Users can push their creativity even further with Photoshop.com membership, offered in two levels, Basic1 and Plus2. For those who want fresh, creative project ideas delivered straight to the desktop, the option to purchase an annual Photoshop.com Plus membership guarantees new cinematic inspiration will come on a regular basis. Tutorials, movie themes, special effects and seasonal templates are delivered directly to the software, ensuring users always have new creative ideas and themes to create impressive results. In addition, Photoshop.com Plus membership provides 20GB of storage - enough for 15,000 photos, four hours of DVD-quality videos or a combination of both. Online back-up keeps memories safe from computer failure or natural disaster, with access from anywhere, via a personal account linked to the software. Photoshop.com Basic membership can be experienced for free, providing 5GB of storage and access to photos and videos virtually anywhere.

More information about Photoshop.com membership can be found at www.adobe.com/products/premiereel/membership/.

Pricing and Availability

Adobe Photoshop Elements 7 and Adobe Premiere Elements 7 for Windows will be available in local retail outlets such as Best Buy, Circuit City, Costco (Photoshop Elements 7 only), Office Depot, Office Max and Staples in October 2008. Consumers can pre-order the products at www.adobe.com, www.amazon.com, www.bestbuy.com and www.costco.com. The products will be available separately for US$99.99. Photoshop Elements 7 & Premiere Elements 7 bundle also will be available for US$149.99.

Photoshop.com Plus membership will be available for purchase from within the products for US$49.99 and Basic membership can be experienced for free. Information about other language versions, as well as pricing, upgrade and support policies for other countries is available at www.adobe.com/go/premiereelements. Photoshop.com membership is available in the U.S. only.

*Source: The NPD Group / Retail Tracking Service (January 2007 to April 2008) based on units sold in the Video and Photo Editing Categories. Combined units sold for Adobe Premiere Elements and Adobe Photoshop Elements & Adobe Premiere Elements Bundle (North America).

1. Photoshop.com Basic membership does not require the purchase of any Adobe product, including Photoshop Elements 7 and Premiere Elements 7.

2. With Photoshop.com Plus membership, annual membership terms apply.

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information - anytime, anywhere and through any medium. For more information, visit www.adobe.com.

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Adobe Announces Photoshop Elements 7 and Premiere Elements 7 Bundle

Photoshop.com Membership Extends Capabilities of No. 1 Consumer Photo and Video Software*

SAN JOSE, Calif. - Aug. 26, 2008 - Adobe Systems Incorporated (Nasdaq:ADBE) today announced two major upgrades to its hobbyist-level digital photo and video software: Adobe Photoshop Elements 7 and Adobe Premiere Elements 7 for Windows with new Photoshop.com membership (see separate press releases). Available as a stand alone product or as a single retail bundle package, the integration between the two desktop products allows for instant access to the best photo and video options to create cinematic slide shows, dramatic freeze-frame effects, and unique themed creations. Photoshop Elements 7 makes it quick and easy to organize, edit, create and share amazing photos with others by leveraging the editing power of Photoshop software, the professional standard for image editing. Premiere Elements 7 features movie making options that make it easy for users to create their own blockbuster in minutes, while also offering opportunities to grow and stretch their editing abilities.

For the first time, Photoshop Elements 7 and Premiere Elements 7 customers will have the option to sign-up for one year of membership on Photoshop.com, extending the capabilities of the software by providing helpful templates and creative tutorials delivered on a regular basis. Other benefits include: automatic online backup and storage of photos and videos, access to photos and videos from virtually anywhere, and interactive options to share photo memories with great impact.

"Our customers are spending more time online and we want to help them stay connected with their favorite people and memories," said Doug Mack, vice president and general manager of Consumer and Hosted Solutions at Adobe. "The introduction of Photoshop.com membership means photos and videos are accessible from virtually anywhere and we're no longer limited to what we can fit into 'the box.' We've got a new mechanism that delivers fresh ideas and inspiration, safely protects what you're storing, and provides fun options for sharing. The best part is - it's all dynamic and current, expanding the already powerful capabilities of Photoshop Elements 7 and Premiere Elements 7 throughout the year."

Powerful Yet Easy-to-use Editing Tricks Make Ordinary Photos Extraordinary
Adobe Photoshop Elements 7 combines power and simplicity to make storytelling easier than ever before. The new Smart Brush helps users apply incredible effects exactly where they want with a single stroke. Scene Cleaner, based on Adobe's innovative Photomerge technology, creates the ideal photo by letting users simply brush away unwanted subjects such as tourists or cars, who may be interrupting the focus of the photo.

Polished Movies in Minutes with Enhanced Editing Options

Adobe Premiere Elements 7 offers time-saving options that help users make high-quality, Hollywood-style movies. Now supporting the AVCHD format, the software automatically analyzes video clips as they are imported and applies Smart Tags that identify video quality, number of faces, sounds and more for quick finds. New InstantMovie means video clips can be easily dragged and dropped into feature-packed themes such as birthday, wedding or extreme sports. For special effects similar to "green screen" technology, the new Videomerge option can automatically place a person into any scene to impress audiences.

New Photoshop.com Membership Inspires Users to Get Creative and Stay Connected

Users can push their creativity even further with Photoshop.com membership, offered in two levels, Basic1 and Plus2. For those who want fresh, creative project ideas delivered straight to the desktop, the option to purchase an annual Photoshop.com Plus membership guarantees inspiration will come on a regular basis in the form of new tutorials, seasonal artwork, themed templates and more. In addition, Photoshop.com Plus membership provides 20GB of storage - enough for 15,000 photos, four hours of DVD-quality videos or a combination of both. Online back-up keeps memories safe from computer failure or natural disaster, with access from anywhere, via a personal account linked to the software. Photoshop.com Basic membership can be experienced for free, providing 5GB of storage, access to photos and videos virtually anywhere and online photo sharing in a fun interactive environment.

Photoshop.com members also will be able to upload photos directly from a mobile phone. The addition of Photoshop.com Mobile beta, a rich Adobe Flash based mobile application, offers camera phone users the easiest way to upload, share and access photos using their Photoshop.com account. Photoshop.com Mobile runs in the background and allows consumers to take photos, send messages and run other applications while pictures are being uploaded to their Photoshop.com account. To learn more about Photoshop.com Mobile and for a list of supported phones, visit www.mobile.photoshop.com.

More information about Photoshop.com membership can be found at:
www.adobe.com/products/psprelements/membership/.

Pricing and Availability

Adobe Photoshop Elements 7 and Adobe Premiere Elements 7 for Windows will be available in local retail outlets such as Best Buy, Circuit City, Costco (Photoshop Elements 7 only), Office Depot, Office Max and Staples in October 2008. Consumers can pre-order the products at www.adobe.com, www.amazon.com, www.bestbuy.com and www.costco.com. Photoshop Elements 7 & Premiere Elements 7 bundle will be available for US$149.99. The products also will be available separately for US$99.99.

Photoshop.com Plus membership will be available for purchase from within the products for US$49.99 and Basic membership can be experienced for free. Information about other language versions, as well as pricing, upgrade and support policies for other countries is available at www.adobe.com/go/psepre_bundle. Photoshop.com membership is available in the U.S. only.

*Source Photoshop Elements: The NPD Group/Retail Tracking Service (April 2002 to April 2008) based on units sold (North America).

*Source Adobe Premiere Elements: The NPD Group/Retail Tracking Service (January 2007 to April 2008) based on units sold in the Video and Photo Editing Categories. Combined units sold for Premiere Elements and Photoshop Elements & Premiere Elements Bundle (North America).

1. Photoshop.com Basic membership does not require the purchase of any Adobe product, including Photoshop Elements 7 and Premiere Elements 7.

2. With Photoshop.com Plus membership, annual membership terms apply.

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information - anytime, anywhere and through any medium. For more information, visit www.adobe.com.