kiwicolin
01-29-2007, 07:48 AM
Adobe Debuts Photoshop Lightroom 1.0
Over 500,000 Beta Testers Help Shape New Digital Photography Software
SAN JOSE, Calif. - Jan. 29, 2007 - Adobe Systems Incorporated
(Nasdaq:ADBE) today announced that Adobe Photoshop(r) Lightroom(tm) 1.0
software is now available for pre-order and is expected to ship in
mid-February 2007. Photoshop Lightroom enables professional
photographers to import, manage and present large volumes of digital
photographs, helping photographers spend more time behind the lens and
less time at the computer. With more than 500,000 photographers
participating in the public beta program over the last 12 months,
Photoshop Lightroom now includes a wealth of innovative features that
streamline digital photography workflows. Recognizing the photography
community for their efforts, Adobe is offering Photoshop Lightroom at a
special introductory price of US $199 through April 30, 2007 at the
Adobe Store. Photoshop Lightroom will later sell for an estimated street
price of US $299.
"It's an unlikely scenario that professional photographers would
moonlight as software developers," said John Loiacono, senior vice
president, Creative Solutions Business Unit at Adobe. "Fortunately for
us, they were willing to give it a shot. Everything, from image viewing
and evaluation tools to timesaving editing features, was developed with
the help of photographers. This was truly a collaborative effort and we
extend our thanks to everyone who provided invaluable feedback to help
us deliver a powerhouse professional photography tool."
Lightroom Feature Advancements
Photoshop Lightroom includes new functionality added since beta 4.1,
with significant changes to the Library and Develop modules
complementing improvements to the Slideshow, Print and Web components.
While in the Library module, new advanced keywording tools help
photographers filter through large collections, and an improved import
dialogue with more flexible file handling allows more choice when
determining file location. The new Key Metadata Browser provides quick
access to key information tags with an improved ranking and rating
system that now incorporates color labels and a pick/reject system that
sorts and locates photographs faster than ever. New to the Develop
module, Virtual Copies and Snapshot tools help present multiple versions
of the same image, providing the most choice to clients without the
confusion of saving separate physical versions.
Additional tools added include a Hue, Saturation and Luminance targeted
adjustment tool for precise and intuitive image edits. Clone and Healing
features provide non-destructive edits to eliminate sensor dust across
one or many images.
High-Quality Raw Processing
Photoshop Lightroom leverages Adobe Camera Raw technology and supports
over 150 native raw file formats, in addition to JPEG and TIFF, bringing
raw conversion into a single workflow experience. The latest camera
models supported include the Nikon D40 and D80 and the Pentax K10D. This
support means that photographers can use Lightroom with even the newest
cameras on the market, knowing that the image files will be recognized
today and in the future. Upon import, files can be converted to the
Digital Negative specification (DNG) or renamed and segmented by folder
or date. DNG is an industry-wide initiative to create a universal file
format for solving workflow and archiving issues. It aims to eliminate
barriers to new camera adoption while giving professional photographers
the confidence that their digital body of work is securely archived and
will remain accessible as digital imaging technology evolves.
"Photoshop Lightroom gives me the capabilities to get everything out of
a raw file. Now I can easily duplicate enhancements and apply them
across a range of similar images almost instantly," said Denis Reggie, a
nationally renowned celebrity and society wedding photographer.
"Lightroom is brilliantly conceived and masterfully executed. I can see
my digital workflow moving fully to Lightroom now that it is final."
Pricing and Availability
Adobe Photoshop Lightroom will ship in mid-February 2007 and is
available for pre-order in the United States and Canada through the
Adobe Store at www.adobe.com/store for a special introductory price of
US $199. The $100 discount is offered to all customers through April
30, 2007 in appreciation of loyal Photoshop users, early supporters of
Photoshop Lightroom and beta participants who devoted time, energy and
feedback throughout the process. Photoshop Lightroom will later sell for
an estimated street price of US $299. Recommended system requirements
are Macintosh OSX 10.4.3, 1 GHz PowerPC G4 processor or Microsoft(r)
Windows(r) XP SP2, Intel(r) Pentium 4(r) Processor, and 768 MB RAM and a
1024x768 resolution screen. Adobe Photoshop Lightroom is a Universal
Binary application that will run natively on PowerPC and new Intel-based
Macintosh systems.
The announcement of Photoshop Lightroom 1.0 signifies the official
conclusion of the groundbreaking Lightroom beta program. Users of
Lightroom beta will have access to the program until its expiration on
February 28, 2007.
Over 500,000 Beta Testers Help Shape New Digital Photography Software
SAN JOSE, Calif. - Jan. 29, 2007 - Adobe Systems Incorporated
(Nasdaq:ADBE) today announced that Adobe Photoshop(r) Lightroom(tm) 1.0
software is now available for pre-order and is expected to ship in
mid-February 2007. Photoshop Lightroom enables professional
photographers to import, manage and present large volumes of digital
photographs, helping photographers spend more time behind the lens and
less time at the computer. With more than 500,000 photographers
participating in the public beta program over the last 12 months,
Photoshop Lightroom now includes a wealth of innovative features that
streamline digital photography workflows. Recognizing the photography
community for their efforts, Adobe is offering Photoshop Lightroom at a
special introductory price of US $199 through April 30, 2007 at the
Adobe Store. Photoshop Lightroom will later sell for an estimated street
price of US $299.
"It's an unlikely scenario that professional photographers would
moonlight as software developers," said John Loiacono, senior vice
president, Creative Solutions Business Unit at Adobe. "Fortunately for
us, they were willing to give it a shot. Everything, from image viewing
and evaluation tools to timesaving editing features, was developed with
the help of photographers. This was truly a collaborative effort and we
extend our thanks to everyone who provided invaluable feedback to help
us deliver a powerhouse professional photography tool."
Lightroom Feature Advancements
Photoshop Lightroom includes new functionality added since beta 4.1,
with significant changes to the Library and Develop modules
complementing improvements to the Slideshow, Print and Web components.
While in the Library module, new advanced keywording tools help
photographers filter through large collections, and an improved import
dialogue with more flexible file handling allows more choice when
determining file location. The new Key Metadata Browser provides quick
access to key information tags with an improved ranking and rating
system that now incorporates color labels and a pick/reject system that
sorts and locates photographs faster than ever. New to the Develop
module, Virtual Copies and Snapshot tools help present multiple versions
of the same image, providing the most choice to clients without the
confusion of saving separate physical versions.
Additional tools added include a Hue, Saturation and Luminance targeted
adjustment tool for precise and intuitive image edits. Clone and Healing
features provide non-destructive edits to eliminate sensor dust across
one or many images.
High-Quality Raw Processing
Photoshop Lightroom leverages Adobe Camera Raw technology and supports
over 150 native raw file formats, in addition to JPEG and TIFF, bringing
raw conversion into a single workflow experience. The latest camera
models supported include the Nikon D40 and D80 and the Pentax K10D. This
support means that photographers can use Lightroom with even the newest
cameras on the market, knowing that the image files will be recognized
today and in the future. Upon import, files can be converted to the
Digital Negative specification (DNG) or renamed and segmented by folder
or date. DNG is an industry-wide initiative to create a universal file
format for solving workflow and archiving issues. It aims to eliminate
barriers to new camera adoption while giving professional photographers
the confidence that their digital body of work is securely archived and
will remain accessible as digital imaging technology evolves.
"Photoshop Lightroom gives me the capabilities to get everything out of
a raw file. Now I can easily duplicate enhancements and apply them
across a range of similar images almost instantly," said Denis Reggie, a
nationally renowned celebrity and society wedding photographer.
"Lightroom is brilliantly conceived and masterfully executed. I can see
my digital workflow moving fully to Lightroom now that it is final."
Pricing and Availability
Adobe Photoshop Lightroom will ship in mid-February 2007 and is
available for pre-order in the United States and Canada through the
Adobe Store at www.adobe.com/store for a special introductory price of
US $199. The $100 discount is offered to all customers through April
30, 2007 in appreciation of loyal Photoshop users, early supporters of
Photoshop Lightroom and beta participants who devoted time, energy and
feedback throughout the process. Photoshop Lightroom will later sell for
an estimated street price of US $299. Recommended system requirements
are Macintosh OSX 10.4.3, 1 GHz PowerPC G4 processor or Microsoft(r)
Windows(r) XP SP2, Intel(r) Pentium 4(r) Processor, and 768 MB RAM and a
1024x768 resolution screen. Adobe Photoshop Lightroom is a Universal
Binary application that will run natively on PowerPC and new Intel-based
Macintosh systems.
The announcement of Photoshop Lightroom 1.0 signifies the official
conclusion of the groundbreaking Lightroom beta program. Users of
Lightroom beta will have access to the program until its expiration on
February 28, 2007.