Logo Design

[Fire-Proof]

I'm making this logo for a company called quadrantium. They "will propose services in finance : automated trading of a portfolio of future contract" This is what I made. I need advice to make it better and stuff like that.:)
http://fireproof.netfirms.com/quadrantium.jpg

[Phil_The_Rodent]

Nice looking piece, but the blues should definitely be brighter and the whites whiter for financial services. It's a psychology/branding thing.

And definitely Kern. The logo itself looks cool, but getting those characters equally spaced is essential. And make sure that your logo itself is NOT done in PS. It shoud be a vector, and then imported so you can add you effects. You want to keep the vector always though, because they'll want it for their printed materials.

[TERRELL]

Hey,I also got something going on for the same firm..Peep my page..Its not really a logo as of yet though....

Quadrantium (http://www.geocities.com/djfingaz/Q.html)

[Fire-Proof]

Originally posted by Phil_The_Rodent
Nice looking piece, but the blues should definitely be brighter and the whites whiter for financial services. It's a psychology/branding thing.

And definitely Kern. The logo itself looks cool, but getting those characters equally spaced is essential. And make sure that your logo itself is NOT done in PS. It shoud be a vector, and then imported so you can add you effects. You want to keep the vector always though, because they'll want it for their printed materials.

This is killing me, I forgot what Kern is! And what do you mean by the whites whiter and the blues brighter?

[Phil_The_Rodent]

Kern means standardize the individual spaces between letters. Normally, the font will have a reasonable approximation based on the letter, but it's very rarely perfect. I like the space between the Q&u but if you look, i&u and u&m are much wider apart.

Also, your dimming of the background muted the vibrancy of the blue and removed the white, and while cool, I don't think this is the type of look you'd want for a financial service. The café background is much more in line with that type of branding. So I'd suggest that you might want to lower the midtones only of the original rather than lose the highlighs, and bring up the saturation of the blue. Not that it would necessarily LOOK better, but it would bring it closer to the type of imagery you'd want for a financial service.

[cfire]

You might also consider losing the effects and seeing how it stands by itself, A logo should look good in black on white, as well as in color and should be scalable so that it looks just as good on a billboard as it does on a business card or letterhead.

[Fire-Proof]

I made a new one with brighter blues and stuff. Just for fun.
http://fireproof.netfirms.com/quadrantium2.jpg

[Fire-Proof]

And one with just black.
http://fireproof.netfirms.com/quadrantium3.jpg

[Fire-Proof]

And this...
http://fireproof.netfirms.com/quadrantium4.jpg

[Shai Hulud]

I like very much the last you made. Good work


Patrick

[Fire-Proof]

new question...IF he wanted it how much would it be worth.

[Trenton]

how long did it take?
if it was less than 30 mins i would says anwhere from 10-25 dollars

[Urban Grafix®]

I charge a standard $75 for making the logo...any other changes In addintion to your agreement that it was gonna be just that...I charge 15-25 per change (thats after signing the proof) ;)

[Edited on 1-2-2003 by Urban Grafix®]