Apple iBooks Textbooks. The end of books?

printed books are dead

printed books are heavy!

Text books are heavy, If you have ever carried around a bag full of books, you’ll agree. Text books are obsolete the minute they come out. Thirdly they are expensive, with little resale value, as they are always changing. On another note, in some places, there aren’t enough textbooks to go around. For example, I grew up in New Zealand where we didn’t buy our books, the state provided them, but budgets meant that students had to share. I actually gave up my dream of becoming an airline pilot because I was in a physics class with 32 students and only 15 text books. By the 2nd semester I still hadn’t touched a text book and knew that there was no way I was going to pass. The silver lining was that I dumped physics in favor of art. That didn’t work out so bad for me. ;)

Along comes the iWorld of devices and suddenly the opportunity for change presents itself. The next evolutionary step is electronic text books. This has begun to happen, but not nearly fast enough. Where do you sell them? How do you make them?

Today Apple launched iBooks 2, an app for i-devices. It’s a marketplace for e text books. This allows publishers to offer text books for sale through iTunes. They could always do that, but this time, its a special place just for education. Apple also announced iBooks Creator, a tool to create your own iText books. They promise it’s as easy to use as a word processor and it publishes directly to the iBooks store. You can test it on a connected iPad. Its a template based layout and  supports text, video, images and animations.

The Apple promo video

Macworlds coverage

Engadget on the ibooks creater

The catch? The ceiling is set at a $14.99 price, Apple takes their usual 30% and the clincher is that anything published on the iBooks for Education store has to be exclusive to the big Apple in Cupertino. Looks like a win-win-lose deal. It’s great for students, I mean really great! It’s great for teachers, because they can even publish their own textbooks (though the lack of editorial control may not be so good for students). It’s fantastic for Apple because they have the publishers and students by the kahunas, it will only work on Apple stuff.

The question is? How will it effect the big box publishers, who make millions from dead-tree text books. The truth is that yes, they make oodles of cash, but it’s not all that profitable of late. Will this kill printed book? I guess it’s time for publishers to get into the interactive game.

What about us here at PhotoshopCAFE? I can tell you that I’m excited and hope to offer some really good ebooks in the future. Let me know if you would like to see some Photoshop ebooks from us and if so, what would you like to see?

 

 

 

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About Colin Smith

Colin Smith is a publisher, best selling author, award winning Digital Artist and popular speaker at industry events. He is founder of PhotoshopCAFE.com and President of Software Cinema.

Comments

  1. Jonathan says:

    I can agree this is a revolutionary development in costs and individual supply. However, I do agree the lack of editorial review is a great concern.

    For anyone reading the comments, here is my recommendation:
    1. Have the subject matter experts concentrate their understanding into fewer and fewer separate titles within fields of study. It would be best to follow what is necessary for each degree level, i.e. for an associates and so on.

    This increases the potential for quality control in content, especially when individual learning reaches the advanced subjects of study. The goal is to be as unanimous in consensus in the basics and apply that toward increasingly advanced studies.

    A prime example is CompTIA and what they do for the IT industry as a vendor-neutral organization when they made their certifications.

    I understand education as a whole is daunting, but primarily focus on your areas of expertise as you have been doing with peer reviews for Journal submissions.

    A pleasant side-effect of this action is a reduction in confusion for all accredited education institutions when choosing which textbooks to buy for their curriculum. It only becomes more clear when the choices are fewer, but far more focused than what they are now.

    If you are worried about having your own individual contribution not standing out, consider this. The more advanced the subject within your field of study, the more leeway you have.

    Does this help anyone?

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